Parenthood
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How Businesses Can Support the Modern Parent

How Businesses Can Support the Modern Parent

Jordan Greenberg
September 22, 2023

Happy Friday,

Here we are at the end of another week. I’ve gotta say, for as little as I slept this week, I feel like I was unbelievably productive - not only in getting a lot of work done, but also in being present with my daughter, wife and pooches. It feels good to look back at a week and have a few stand out moments. Speaking of standing, our daughter is now able to fully pull herself to an upright position (though it might not be graceful), so I guess it’s time to start thinking about baby proofing our house. Anyone have any tips for us?

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One Big Idea

Unlocking the Magic of Reading for Pleasure

Imagine a tool, both powerful and captivating, that can light up a child's brain, paving the way for a brighter future. You probably have many of these tools in your house, some that have gone unnoticed for years: books. During those early years, when a child's brain is like a sponge, soaking up experiences, the joy of getting lost in a story and reading for fun can work wonders.

Though as we know, not all children have the same start in life. Poverty can cast a long shadow, affecting brain development, cognition, and even mental health. Yet, there's a silver lining. A recent study from Psychological Medicine has found that the simple act of reading for fun can counter some of the challenges posed by poverty. This study dived deep, analyzing data from thousands of young adolescents, revealing that those who indulged in reading for pleasure during their early years exhibited better cognitive scores, improved mental health, and higher educational attainment, irrespective of their socioeconomic background.

Takeaway: Three Actionable Steps for Parents and Caregivers

Make Reading a Fun Ritual: Set aside a time each day for reading. It could be cozying up to your kid with a bedtime story or unwinding with a book after school. The key is to make it a consistent routine they look forward to.
Diversify the Bookshelf: Kids love variety! Ensure they have access to a mix of books. From local library visits to online children's book platforms, there's a world of stories waiting to be explored.
Chat About the Story: Turn reading into a two-way street. Discuss the plot, ask open-ended questions, and let your child share their thoughts. It's a fun way to deepen understanding and spark lively conversations.